Delmar Title
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Experience

facts
Phase I opened in 1989.
Phase II opened in 1992.
76 tenants.
Anchors include Ralphs, Rite Aid, Ultra Star Cinemas. Principal tenants: Jimbo's…Naturally!, Barnes & Noble, Baron's Wine & Food and Kinko's.
272,567-square-foot community center located in affluent, growing Carmel Valley, 10 miles north of downtown San Diego.
Joint venture with the landowner, Pardee Construction Company, which developed adjacent upscale family community.

challenges
Needed to create "town center" area.
Must cater to desires of high median income trade area.
It was essential for the center to carry over neighborhood Mediterranean architecture.

solution
An amphitheater was created to serve as "town center" for community activities.
Non-traditional retailers were brought in to co-exist with traditional tenants.
Ideas implemented from Donahue Schriber's work at Fashion Island in Newport Beach, California, contributed to creating a feeling of casual shopping and dining by including fountains, terraces and sidewalk cafes.

results
Maintained 99 percent + occupancy over the last 5 years.
Excellent per-square-foot sales with Phase I increasing to $647 psf and Phase II increasing to $345 psf since 1994.
Home to one of the top 3 Starbucks stores in Southern California.
Jimbo's…Naturally!, a natural food store, has expanded 30 percent since opening and three other tenants have doubled their original size.
Del Mar Highlands Town Center is San Diego's premiere community shopping center.


  200 E. Baker Street, Suite 100, Costa Mesa, Ca 92626 Phone: (714) 545-1400 Fax: (714) 545-4222 Web page last updated: 2/19/2004 

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