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Originally opened in 1954. |
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One of the first regional malls in California. |
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Renovated and reopened in 1994. |
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31 stores. |
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Anchors: Wal-Mart, Mervyn's, CompUSA, Ross Dress for Less, Smart 'N Final, Gigante |
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493,000-square-foot power center in Anaheim, California. |
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Overall mall vacancy was 70 percent. |
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Two of the three original anchor spaces were vacant. |
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By 1993, the mall had deteriorated significantly and was unable to compete with
newer, larger malls. |
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Any new development had to accommodate existing Mervyn's department store located
at the center of the project. |
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Donahue Schriber developed a strategy to "de-mall" Anaheim Plaza. |
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The entire mall -- except for Mervyn's -- was demolished and a new power center was
constructed. |
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Bold, cutting-edge signage was used, along with new lighting, graphics and
landscaping. |
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Averaged a 95 percent occupancy following the renovation. |
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Anaheim Plaza made history as the industry's first "de-malling" project. |
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Success of the center allowed for the leasing of a 93,000-square-foot Phase II. |
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Annual sales prior to redevelopment were less than $40 million and now exceed $100 million. |
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