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Originally opened in 1967. |
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Open-air mall. |
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200 stores. |
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Anchors Today: Bloomingdale's, Bloomingdale's Home Store, Macy's,
Neiman Marcus. |
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1.2-millon-square-foot regional center in Newport Beach, California. |
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Large daytime office market. |
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The center catered to a very localized market share. |
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Sales per square foot were under $300. |
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Nineteen tenants needed to be relocated. |
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Cool ocean breezes minimized evening business. |
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From 1987 to 1988, The Irvine Company hired Donahue Schriber for a complete repositioning. |
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RTKL and The Jerde Partnership redesigned the center to create a cohesive Mediterranean
theme with improved intimacy, access and traffic patterns, resulting in a "people place"
or town center for Newport Beach. |
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The $110 million repositioning included emphasis on what the competition didn't have:
entertainment, great restaurants, home furnishings stores, carts and kiosks, fountains and
trellises, open-air paseos and comfortable seating areas. |
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Donahue Schriber created an entertainment venue by adding a food court,
an outdoor cafe, fine dining and water features. |
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The original JCPenney anchor store was renovated to a three-level "lifestyle" complex.
Donahue Schriber created a Food Court and a renovated Farmer's Market on the lower level,
with fashion and home furnishings on the middle level. Bloomingdale's Home Store
was subsequently added on the upper level. |
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Center was completed on time and on budget and was at a 95 percent
occupancy level. |
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The vibrant retail/entertainment/lifestyle center achieved over $450-per-square-foot in sales.
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Median income of the shoppers grew to more than $90,000 -- drawing consumers well
beyond the trade area. |
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Fashion Island has become the restaurant and entertainment hub of Newport Beach. |
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